Making your sell sheet the Apple way

Here’s a link to a fantastic sell sheet breakdown by the folks at Flowtown (they’re good)

Anatomy of an Apple Email / Flowtown (@flowtown).

The thing to focus on is format, alignment, clarity, salesmanship, and overall brand adherence.

If you’re just starting out and you don’t have a brand that’s ok, everything else still applies to the fullest. Use those simple terms and simple checkboxes to see that those parts of the design are adhered to and addresses and you’re guaranteed to have a functional item to begin with.

Additionally, if you’re a do it yourselfer, download G.I.M.P. for photo editing, and Inkscape for vector/copy (lines and words) to make your pitch look professional (if you’re cheap). You are best served obviously by getting the Adobe products Photoshop and Illustrator, but let’s face it, those are expensive. Then again, they’re expensive for a reason, they’re the industry standards, and they work fantastically!

Great speaking with you all at the Inventor’s Alliance Group in Menlo Park!

It was wonderful to meet so many great new and existing inventors today at the Inventor’s Alliance meeting in Menlo Park California (on 11-12-2011).

If you were there, you still have another 24 hours of so to take advantage of the promo code offered at the event! 20% off the Packaging videos I’ve done (you basically saw Chapter 1 below).

If you’re curious about the videos go to this link and take a look and buy the video!

Once again it was wonderful to meet you all!

It was also an extra treat to meet Ken Johnson from Wagic. He gave an amazing presentation on the business side of new product development and a lot of Wagic’s success story. He was a real pleasure to chat with and listen to.

Thanks again to Andrew Krauss  of the Inventor’s Alliance for inviting me to come speak as well.

Let’s face it, we’re slammed!!! (but it’s a good thing!)

So, you, as a read of this blog (hi Mom) are excited to see another post,, that simply says,, “We’re busy!”

How bogus!

We’ll,, yes,, so we’ll reward you with your patience and a few freebies,, in other words, great links to other people’s work that can help you.

EVERNOTE.COM

There, that should be worth about a million bucks to you,, (seriously, go there, get on it, bets not taking tools,, ever!)

If that doesn’t tide you over, at the very least, DROPBOX.COM

Yes, yes, we’re very benevolent.

Well the slammed has been great clients, and hard work on some of our own projects that are finally getting real. It’s a wild new world and we’re doing what we can to make it wilder!

Keep in the loop here,, we promise a few huge things before too long!

Oh yeah,, and if this is Brad,, don’t worry,, mediumbluescarves (trust me, it’ll be a funny inside joke someday).

Onward and Sideways!

Re-taking the plunge -Open-ing for business

“Gotta find the pocket”
That’s what some guitar players talk about.
I don’t play the guitar and frankly have no idea what that means.

Here’s what I think it means: Finding the sweet spot.
We’re working on finding that with our restarted consulting business over the last few months.

A few clients into it all and things are starting to get popping.

We’ve been handling injection molded concepts.
Packaging designs (primarily boxes and die lines).
Working with AMAZING graphic designers.
Developing Brands.
Patents (finalizing one as we speak)
Pitches (look for some excitement in 2011)
Prototyping.
Racing (see you at the Indy 500 (Fred will be the one with the creepy grin;)).
And Generally consulting with people and companies all over.

Obviously we can’t talk to much about exactly who, and exactly what we’re doing (but when we can point to public items, believe us, we will!)

We’d welcome your work and love to help you make 2011 more profitable and generally fun and exciting!