Should I Create My Product Packaging in the US or Overseas?

To many outsourcing is the first thought when it comes to the high volume production of packaging materials for new products. Come watch our Webinar on July 25th and learn about solutions to this and much more.  Just click on PackagingFoRetailMadeEasy.com Noon Pacific time Wednesday July 25th 10:00am central time.

If your products are to be manufactured overseas, choosing an overseas packaging manufacturer can be the easiest solution in the world, because your final assembly finishes in the same facility that your parts do and the kitting group is available to finalize an entire run of your product, in boxes, and shipped straight to you (kitting means, to put all the things you’re selling into a single package, typically by hand, before palletizing them and putting them in a container that goes on a big ship and floats across the ocean to you.)

Often, your product is finalized in your own facility/warehouse/garage/3rd bedroom. For first time/small time manufacturing, this typically happens in a little more local fashion. There are great packaging manufacturers likely not too far from where your facility is.  You should always quote them in addition to your overseas suppliers (don’t forget to include kitting costs (the cost to put the materials in the box correctly)). People forget that everything from fuel costs to local supply costs that you don’t see right in front of you can push the final tally of your packaging costs around a lot from country to country. Also, if you use a local packaging manufacturer you can even go there and watch step by step as your packaging is being made. This can quickly eliminate overruns, mis-communication, and even show you a way you can improve your packaging before it’s out in the wild!

Fred Schechter has been developing packaging for the last 8 years professionally and has been a Professional Industrial Designer for 12.  This webinar is in partnership with Karen Waksman and Product For Profit.  Look to Karen for other great ways to increase your sales and to get your products in stores.