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Making your sell sheet the Apple way

Flowtown Apple sell sheet breakdown

Here’s a link to a fantastic sell sheet breakdown by the folks at Flowtown (they’re good) Anatomy of an Apple Email / Flowtown (@flowtown). The thing to focus on is format, alignment, clarity, salesmanship, and overall brand adherence. If you’re just starting out and you don’t have a brand that’s ok, everything else still applies [...]

Great speaking with you all at the Inventor’s Alliance Group in Menlo Park!

It was wonderful to meet so many great new and existing inventors today at the Inventor’s Alliance meeting in Menlo Park California (on 11-12-2011). If you were there, you still have another 24 hours of so to take advantage of the promo code offered at the event! 20% off the Packaging videos I’ve done (you [...]

Let’s face it, we’re slammed!!! (but it’s a good thing!)

So, you, as a read of this blog (hi Mom) are excited to see another post,, that simply says,, “We’re busy!” How bogus! We’ll,, yes,, so we’ll reward you with your patience and a few freebies,, in other words, great links to other people’s work that can help you. EVERNOTE.COM There, that should be worth [...]

Re-taking the plunge -Open-ing for business

“Gotta find the pocket” That’s what some guitar players talk about. I don’t play the guitar and frankly have no idea what that means. Here’s what I think it means: Finding the sweet spot. We’re working on finding that with our restarted consulting business over the last few months. A few clients into it all [...]