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	<title>DS4 Design &#187; DS4 design</title>
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	<managingEditor>freds4hb@ds4design.com (Fred Schechter)</managingEditor>
	<webMaster>freds4hb@ds4design.com (Fred Schechter)</webMaster>
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		<title>DS4 Design</title>
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	<itunes:subtitle>Defending the world from bad ideas, by providing worse ones.</itunes:subtitle>
	<itunes:summary>DS4 design (get it, "D" is for design), DIY products, new product development, industrial design, marketing, technology, and mild hilarity,, mild.</itunes:summary>
	<itunes:keywords>design, industrial, DIY, DS4 design, </itunes:keywords>
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	<itunes:category text="Technology">
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	<itunes:author>Fred Schechter</itunes:author>
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		<itunes:name>Fred Schechter</itunes:name>
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		<title>Great speaking with you all at the Inventor&#8217;s Alliance Group in Menlo Park!</title>
		<link>http://ds4design.com/2011/11/12/great-speaking-with-you-all-at-the-inventors-alliance-group-in-menlo-park/</link>
		<comments>http://ds4design.com/2011/11/12/great-speaking-with-you-all-at-the-inventors-alliance-group-in-menlo-park/#comments</comments>
		<pubDate>Sun, 13 Nov 2011 06:33:48 +0000</pubDate>
		<dc:creator>freds4hb</dc:creator>
				<category><![CDATA[Business]]></category>
		<category><![CDATA[DS4 design]]></category>
		<category><![CDATA[Inventor's Alliance]]></category>
		<category><![CDATA[Inventors]]></category>
		<category><![CDATA[Packaging]]></category>

		<guid isPermaLink="false">http://ds4design.com/?p=283</guid>
		<description><![CDATA[It was wonderful to meet so many great new and existing inventors today at the Inventor&#8217;s Alliance meeting in Menlo Park California (on 11-12-2011). If you were there, you still have another 24 hours of so to take advantage of the promo code offered at the event! 20% off the Packaging videos I&#8217;ve done (you [...]]]></description>
			<content:encoded><![CDATA[<p>It was wonderful to meet so many great new and existing inventors today at the Inventor&#8217;s Alliance meeting in Menlo Park California (on 11-12-2011).</p>
<p>If you were there, you still have another 24 hours of so to take advantage of the promo code offered at the event! 20% off the Packaging videos I&#8217;ve done (you basically saw Chapter 1 below).</p>
<p>If you&#8217;re curious about the videos go to <strong><a href="http://productforprofit.com/packaging/">this link</a> </strong>and take a look and buy the video!</p>
<p>Once again it was wonderful to meet you all!</p>
<p>It was also an extra treat to meet Ken Johnson from <strong><a href="http://wagic.com/">Wagic</a>. </strong>He gave an amazing presentation on the business side of new product development and a lot of Wagic&#8217;s success story. He was a real pleasure to chat with and listen to.</p>
<p>Thanks again to Andrew Krauss  of the <strong><a href="http://www.inventorsalliance.org/">Inventor&#8217;s Alliance</a></strong> for inviting me to come speak as well.</p>
<div id="__ss_10137198" style="width: 425px;"><strong style="display: block; margin: 12px 0 4px;"><a title="Inventor alliance Packaging Talk 11-12-11" href="http://www.slideshare.net/freds4hb/inventor-alliance-packaging-talk-111211">Inventor alliance Packaging Talk 11-12-11</a></strong><object id="__sse10137198" width="425" height="355"><param name="movie" value="http://static.slidesharecdn.com/swf/ssplayer2.swf?doc=inventoralliancefredpckg-111113001635-phpapp01&amp;stripped_title=inventor-alliance-packaging-talk-111211&amp;userName=freds4hb" /><param name="allowFullScreen" value="true" /><param name="allowScriptAccess" value="always" /><embed type="application/x-shockwave-flash" width="425" height="355" src="http://static.slidesharecdn.com/swf/ssplayer2.swf?doc=inventoralliancefredpckg-111113001635-phpapp01&amp;stripped_title=inventor-alliance-packaging-talk-111211&amp;userName=freds4hb" allowfullscreen="true" allowscriptaccess="always" name="__sse10137198"></embed></object>&nbsp;</p>
<div style="padding: 5px 0 12px;">View more <a href="http://www.slideshare.net/">presentations</a> from <a href="http://www.slideshare.net/freds4hb">freds4hb</a>.</div>
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		<title>Re-taking the plunge -Open-ing for business</title>
		<link>http://ds4design.com/2010/12/03/re-taking-the-plunge-open-ing-for-business/</link>
		<comments>http://ds4design.com/2010/12/03/re-taking-the-plunge-open-ing-for-business/#comments</comments>
		<pubDate>Fri, 03 Dec 2010 22:14:42 +0000</pubDate>
		<dc:creator>freds4hb</dc:creator>
				<category><![CDATA[Design Business]]></category>
		<category><![CDATA[DS4 design]]></category>

		<guid isPermaLink="false">http://ds4design.com/?p=255</guid>
		<description><![CDATA[&#8220;Gotta find the pocket&#8221; That&#8217;s what some guitar players talk about. I don&#8217;t play the guitar and frankly have no idea what that means. Here&#8217;s what I think it means: Finding the sweet spot. We&#8217;re working on finding that with our restarted consulting business over the last few months. A few clients into it all [...]]]></description>
			<content:encoded><![CDATA[<p>&#8220;Gotta find the pocket&#8221;<br />
That&#8217;s what some guitar players talk about.<br />
I don&#8217;t play the guitar and frankly have no idea what that means.</p>
<p>Here&#8217;s what I think it means: Finding the sweet spot.<br />
We&#8217;re working on finding that with our restarted consulting business over the last few months.</p>
<p>A few clients into it all and things are starting to get popping.</p>
<p>We&#8217;ve been handling injection molded concepts.<br />
Packaging designs (primarily boxes and die lines).<br />
Working with AMAZING graphic designers.<br />
Developing Brands.<br />
Patents (finalizing one as we speak)<br />
Pitches (look for some excitement in 2011)<br />
Prototyping.<br />
Racing (see you at the Indy 500 (Fred will be the one with the creepy grin;)).<br />
And Generally consulting with people and companies all over.</p>
<p>Obviously we can&#8217;t talk to much about exactly who, and exactly what we&#8217;re doing (but when we can point to public items, believe us, we will!)</p>
<p>We&#8217;d welcome your work and love to help you make 2011 more profitable and generally fun and exciting!</p>
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		<title>We&#8217;re busy, and we&#8217;d love your business too!</title>
		<link>http://ds4design.com/2010/09/16/were-busy-and-wed-love-your-business-too/</link>
		<comments>http://ds4design.com/2010/09/16/were-busy-and-wed-love-your-business-too/#comments</comments>
		<pubDate>Thu, 16 Sep 2010 18:12:56 +0000</pubDate>
		<dc:creator>freds4hb</dc:creator>
				<category><![CDATA[Design Business]]></category>
		<category><![CDATA[DS4 design]]></category>
		<category><![CDATA[Industrial Design]]></category>
		<category><![CDATA[Inventors]]></category>
		<category><![CDATA[Startup]]></category>

		<guid isPermaLink="false">http://ds4design.com/?p=195</guid>
		<description><![CDATA[Since giving talks for the Inventor&#8217;s Alliance in Sacramento and Menlo Park (at TechShop!) We&#8217;ve become VERY busy (a great thing!) We are now offering a package to new clients that is simple, straightforward, and direct. Two hundred bucks, for 2 hours. What you say?! You&#8217;re a small company, or a single inventor looking to [...]]]></description>
			<content:encoded><![CDATA[<p>Since giving talks for the <a title="Inventors Alliance" href="http://www.inventorsalliance.org/"><strong>Inventor&#8217;s Alliance</strong></a><a title="Inventors Alliance" href="http://www.inventorsalliance.org/"> </a>in Sacramento and Menlo Park (at <a title="TechShop" href="http://techshop.ws/"><strong>TechShop</strong></a>!) We&#8217;ve become VERY busy (a great thing!)</p>
<p>We are now offering a package to new clients that is simple, straightforward, and direct.</p>
<p>Two hundred bucks, for 2 hours.</p>
<p>What you say?! You&#8217;re a small company, or a single inventor looking to develop a single idea, or to improve on a new product, why would you want to pay that just to talk to some Schmoe you&#8217;ve never met?</p>
<p>We will discuss your product, how it&#8217;s designed, what you&#8217;ll need to make it happen along with some real prices of what that&#8217;ll take to execute. We&#8217;ll analyze what you have in terms of an existing idea and intellectual property, and start a road map with real goals to bring your idea to fruition and protect what you&#8217;ve developed (we will sign your N.D.A. once we read it).</p>
<p>We can meet in person (I&#8217;m in the Bay Area (Northern California USA) and I do travel occasionally as well).  Even easier, we can meet over Skype. I can see you, you can see me, and we can get real work done without having to drive hundreds of miles, (you&#8217;ll be fresher, and so will we!)</p>
<p>It&#8217;s our latest offering, to help you dip your toe into the wider world of dealing with the Professional Industrial Design world, without breaking the bank, and without any further commitments. If you want to move farther with us and partake in our other services, we&#8217;re happy to help you (we have an 80% return rate from the initial meeting, and many of those who haven&#8217;t returned, simply haven&#8217;t yet (we always keep in touch)).</p>
<p>Hop over to our <a href="http://ds4design.com/about-2/"><strong>about</strong></a> page to contact us!</p>
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		<item>
		<title>The Presentation at Inventor&#8217;s Alliance in Sacramento</title>
		<link>http://ds4design.com/2010/08/02/the-presentation-at-inventors-alliance-in-sacramento-2/</link>
		<comments>http://ds4design.com/2010/08/02/the-presentation-at-inventors-alliance-in-sacramento-2/#comments</comments>
		<pubDate>Mon, 02 Aug 2010 16:15:00 +0000</pubDate>
		<dc:creator>freds4hb</dc:creator>
				<category><![CDATA[DS4 design]]></category>
		<category><![CDATA[display design]]></category>
		<category><![CDATA[Industrial Design]]></category>
		<category><![CDATA[packaging design]]></category>
		<category><![CDATA[POP]]></category>
		<category><![CDATA[presentation]]></category>
		<category><![CDATA[product design]]></category>
		<category><![CDATA[styling]]></category>

		<guid isPermaLink="false">http://ds4design.com/2010/08/02/the-presentation-at-inventors-alliance-in-sacramento/</guid>
		<description><![CDATA[Here&#8217;s the preseentation given on July 31 2010 in Sacramento to the Inventor&#8217;s Alliance group. Special Thanks to Ed Silva and to Sandra Silva (They are awesome facilitators!) Thanks also to everyone that showed up, I appreciate your attention, and hope I helped! Styling packaging and_displaying_your_product View more presentations from freds4hb.]]></description>
			<content:encoded><![CDATA[<div id="__ss_4883314" style="width: 425px;">Here&#8217;s the preseentation given on July 31 2010 in Sacramento to the Inventor&#8217;s Alliance group.</div>
<div style="width: 425px;">Special Thanks to Ed Silva and to Sandra Silva</div>
<div style="width: 425px;">(They are awesome facilitators!)</div>
<div style="width: 425px;">Thanks also to everyone that showed up, I appreciate your attention, and hope I helped!</div>
<div id="__ss_4888770" style="width: 425px;"><strong><a title="Styling packaging and_displaying_your_product" href="http://www.slideshare.net/freds4hb/styling-packaging-anddisplayingyourproduct">Styling packaging and_displaying_your_product</a></strong><object id="__sse4888770" classid="clsid:d27cdb6e-ae6d-11cf-96b8-444553540000" width="425" height="355" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0"><param name="allowFullScreen" value="true" /><param name="allowScriptAccess" value="always" /><param name="src" value="http://static.slidesharecdn.com/swf/ssplayer2.swf?doc=stylingpackaginganddisplayingyourproduct-100802103227-phpapp01&amp;stripped_title=styling-packaging-anddisplayingyourproduct" /><param name="name" value="__sse4888770" /><param name="allowfullscreen" value="true" /><embed id="__sse4888770" type="application/x-shockwave-flash" width="425" height="355" src="http://static.slidesharecdn.com/swf/ssplayer2.swf?doc=stylingpackaginganddisplayingyourproduct-100802103227-phpapp01&amp;stripped_title=styling-packaging-anddisplayingyourproduct" name="__sse4888770" allowscriptaccess="always" allowfullscreen="true"></embed></object></p>
<div style="padding: 5px 0 12px;">View more <a href="http://www.slideshare.net/">presentations</a> from <a href="http://www.slideshare.net/freds4hb">freds4hb</a>.</div>
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		<item>
		<title>Talking points I&#8217;m giving a talk at the Sacramento Inventors Alliance group!</title>
		<link>http://ds4design.com/2009/11/08/talking-points-im-giving-a-talk-at-the-sacramento-inventors-alliance-group/</link>
		<comments>http://ds4design.com/2009/11/08/talking-points-im-giving-a-talk-at-the-sacramento-inventors-alliance-group/#comments</comments>
		<pubDate>Sun, 08 Nov 2009 18:20:00 +0000</pubDate>
		<dc:creator>freds4hb</dc:creator>
				<category><![CDATA[DS4 design]]></category>
		<category><![CDATA[speech]]></category>

		<guid isPermaLink="false">http://ds4design.com/2009/11/08/talking-points-im-giving-a-talk-at-the-sacramento-inventors-alliance-group/</guid>
		<description><![CDATA[I will be speaking the 31st of July at the Inventors Alliance group meeting in Sacramento California. It sounds very weird to write, but come see me, and pepper me with questions. I&#8217;ll be speaking about product design, packaging, and point of purchase displays. Also I&#8217;ll be discussing adding styling and design cues to your [...]]]></description>
			<content:encoded><![CDATA[<p>I will be speaking the 31st of July at the Inventors Alliance group meeting in Sacramento California.</p>
<p>It sounds very weird to write, but come see me, and pepper me with questions. I&#8217;ll be speaking about product design, packaging, and point of purchase displays.</p>
<p>Also I&#8217;ll be discussing adding styling and design cues to your inventions and how to make the items you come up with a part of a product portfolio.</p>
<p>Contact the Inventors Alliance Sacramento at</p>
<p><span style="font-family: 'times new roman', 'new york', times, serif; font-size: 16px;"><a rel="nofollow" href="http://click.icptrack.com/icp/relay.php?r=1034356476&amp;msgid=4357620&amp;act=9FUO&amp;c=18293&amp;destination=http%3A%2F%2Fwww.InventorsAlliance.org" target="_blank"><span id="lw_1279336979_0" class="yshortcuts">InventorsAlliance.org</span></a> </span> <img src="http://www.inventorsalliance.org/ia_logo_55x55.jpg" alt="" /> for tickets.</p>
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