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	<title>DS4 Design &#187; racing</title>
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	<copyright>2008 </copyright>
	<managingEditor>freds4hb@ds4design.com (Fred Schechter)</managingEditor>
	<webMaster>freds4hb@ds4design.com (Fred Schechter)</webMaster>
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	<itunes:subtitle>Defending the world from bad ideas, by providing worse ones.</itunes:subtitle>
	<itunes:summary>DS4 design (get it, "D" is for design), DIY products, new product development, industrial design, marketing, technology, and mild hilarity,, mild.</itunes:summary>
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	<itunes:author>Fred Schechter</itunes:author>
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		<title>ChumpCar bargains!!! (save money, go fast)</title>
		<link>http://ds4design.com/2009/09/17/chupcar-bargains-sae-money-go-fast/</link>
		<comments>http://ds4design.com/2009/09/17/chupcar-bargains-sae-money-go-fast/#comments</comments>
		<pubDate>Fri, 18 Sep 2009 06:02:40 +0000</pubDate>
		<dc:creator>freds4hb</dc:creator>
				<category><![CDATA[racing]]></category>

		<guid isPermaLink="false">http://ds4design.com/?p=148</guid>
		<description><![CDATA[There&#8217;s a deal going on right now for registration.If you know a team of rejected LeMons drivers, refer them to ChumpCar! Send us an e-mail that says you spoke with &#8220;Team ____&#8221; and told them to check-out ChumpCar. If that team signs up for either Portland or Phoenix-Firebird, we&#8217;ll send you $100 (or knock it [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.ChumpCar.com"><img class="alignleft size-full wp-image-149" title="CHUMPCARLOGO-3" src="http://ds4design.com/wp-content/uploads/2009/09/CHUMPCARLOGO-3.jpg" alt="CHUMPCARLOGO-3" width="368" height="102" /></a></p>
<p><span>There&#8217;s a deal going on right now for registration.If you know a team of rejected LeMons drivers, refer them to ChumpCar! Send us an e-mail that says you spoke with &#8220;Team ____&#8221; and told them to check-out ChumpCar. If that team signs up for either Portland or Phoenix-Firebird, we&#8217;ll send you $100 (or knock it off your entry fee).</span></p>
<p>You can tell the team your referring to ChumpCar that if they send us a copy of the &#8220;rejection&#8221; e-mail they got from LeMons along with their entry application, we&#8217;ll knock off $100 from their entry fee.</p>
<p>EVERYBODY SAVES $100!  EVERYBODY WINS!</p>
<p>See you there!<br />
<a href="http://www.ChumpCar.com"><strong>www.ChumpCar.com</strong></a></p>
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		<title>F1 costs too much,, but Christian Klien can&#8217;t fix it.</title>
		<link>http://ds4design.com/2008/11/09/f1-costs-too-much-but-christian-klien-cant-fix-it/</link>
		<comments>http://ds4design.com/2008/11/09/f1-costs-too-much-but-christian-klien-cant-fix-it/#comments</comments>
		<pubDate>Sun, 09 Nov 2008 18:56:57 +0000</pubDate>
		<dc:creator>freds4hb</dc:creator>
				<category><![CDATA[racing]]></category>
		<category><![CDATA[cost cutting measures]]></category>
		<category><![CDATA[f1]]></category>
		<category><![CDATA[formula 1]]></category>

		<guid isPermaLink="false">http://ds4design.com/?p=103</guid>
		<description><![CDATA[Yep, Christian Klien (former F1 driver, current test driver) thinks he knows what is costing so much (read the post here from Kieth at F1-fanatic I like race drivers, heck I want to be one, but they&#8217;re not really ready to explain why things are expensive, (he even fails to mention that the steering wheels [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://ds4design.com/wp-content/uploads/2008/11/formuladollar.jpg"><img class="alignleft size-full wp-image-104" title="formuladollar" src="http://ds4design.com/wp-content/uploads/2008/11/formuladollar.jpg" alt="Formula Expensive" /></a></p>
<p>Yep, Christian Klien (former F1 driver, current test driver) thinks he knows what is costing so much (<a href="http://f1fanatics.wordpress.com/2008/11/09/klien-cites-some-costs-as-excessive/#comment-5099"><em><strong>read the post here</strong></em></a> from<a href="http://f1fanatics.wordpress.com/"><em><strong> Kieth at F1-fanatic</strong></em></a></p>
<p>I like race drivers, heck I want to be one, but they&#8217;re not really ready to explain why things are expensive, (he even fails to mention that the steering wheels cost $55,000, but brings up the &#8220;extravagant costs&#8221; of drivers helmets.  Not getting the picture, thou art a tiny Austrian.</p>
<p>Take a look at my comment below the article (reposted here,, cause it&#8217;s mine,, and we&#8217;ll I&#8217;m a self serving idiot).</p>
<div class="comment_text">
<p style="padding-left: 30px;"><em>Come on klien,, really,, the helmets?! </em></p>
<p style="padding-left: 30px;"><em>How about the face that the money spent on helmets is ALWAYS recouped in sales after each race, or soon after. Racers tend to keep their helmets otherwise and they’re promotional/branding items (obviously Christian’s marketing prowess is unparalleled). You want to save money on racing,, require an onboard starter on the cars (gee, integrating it INTO the KERS systems wouldn’t be a good idea would it?) oh right,, yes it would. Require that they start at ambient temps, (keep the tire warmers, it only takes 4 people to put em on,, not 4 computers and 8 people).</em></p>
<p style="padding-left: 30px;"><em>Furthermore, costs are driven up by the money delivered by the sponsors (how else could they justify it). If you have 400 MILLION you can take it that far.</em></p>
<p style="padding-left: 30px;"><em>The new aero requirements won’t really decrease costs at all. As long as aero tweaks are allowed, it will remain a war of computers and engineers, want to take that out, or at least mitigate it,, require a body template.</em></p>
<p style="padding-left: 30px;"><em>Otherwise, go the NASCAR route and require spring/shock assemblies as a spec component (keep them in the current variety, don’t give em the crap the NASCAR guys have to fight with and silly bushings). Then one company will be responsible for a single part, safety can be improved on that one part, and innovation can increase in a linear manner. Taking that a step farther, require spec parts, have companies (stoking innovation) submit and allow 3 players in the shock category, then you’ll have choice (all teams have access to the components). OOh, a customer shock war, then let the companies innovate within their own realm.</em></p>
<p style="padding-left: 30px;"><em>You want innovation, allow more freedom in the KERS arena, knock it wide open,, then make it so there is only 1 required pit stop (and reduce the size of the fuel tanks,, by half!) Nahh,, that’d be too much green innovation wouldn’t it. That’s still around 600hp on a car that still weighs less than a fully laden Marlon Brando.</em></p>
<p style="padding-left: 30px;"><em>I still liked the CDG wing (I know, big yawn) but I bet that quickly it would evolve into something neat. Wanna promote aero innovation and make stuff look neat,, require no 2d surfaces, all things to have 3d bends (do that and we’ll see some wild stuff!).</em></p>
<p style="padding-left: 30px;"><em>Finally, lets get some serious innovation going,, release the “1 team livery rule” let’s look at some cool cars, for heavens sake, it took an act of Bernie and a unanimous effect to get Coulthard into a one off for his last,,, half a lap (sorry David, we all wanted to see you get a bundle of laps). It’s not like any race series does this to great effect (NASCAR) but then again (INDY) I guess you’ll have to look far and wide to find some examples (any other race series) and as long as your sponsors want it in the first place (trust me they do). Finally, they could give their graphic designers something nice for us to look at (Toyota I’m looking DIRECTLY at you!)</em></p>
<p style="padding-left: 30px;"><em>I hope some of these are enacted,, only because they’d increase the spectacle, lower costs, increase innovation, and improve the spectacle,, but then again,, that’d make sense. </em></p>
<p style="padding-left: 30px;"><em>Sorry about that.</em></p>
<p>Basically, much like actors,, they don&#8217;t go to college (typically) then they hang around with other people that think they know what they&#8217;re talking about all day, and then try and tell people what they think is right.</p>
<p>Yeah, Jensen probably doesn&#8217;t need 18 helmets in a year, but the revenue he can generate  from that can and likely does defray those costs completely. Then again,, he could just wear one helmet all year, and then auction it at the end of the year.</p>
<p>We&#8217;ll see where this all ends up,, but here are a few decent ways to attack it if you&#8217;re listening Bernie.</p></div>
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