Sure, you’ve got a great new widget you’re making, but your bottom line will suffer greatly if your packaging pricing is out of whack.
Come watch our Packaging Design Webinar on July 25th and learn about solutions to this and much more. Just click on PackagingFoRetailMadeEasy.com Noon Pacific time Wednesday July 25th 10:00am central time.
Here are some quick initial steps to consider if you need to make packaging that fits your budget.
First, consider the size and weight of your product. What are the minimal operations to consider that will allow your product to arrive safely in stores.
Second, consider the appearance in the plan-o-gram. For reference, the plan-o-gram is the layout of packaging in a retail display that stores set out. Understand that your packaging typically is a small offer on a larger tableau of their overall sales effort. You want to make them look good, while standing out in the sea of packaging. Reference the existing competitors for how they accomplish the same task (packaging materials, design, cost, product security, and product positioning).
Third, is there a standout packaging style that could be applied to your product that would further enhance your product that isn’t currently available in this category? If not, consider if it’s not being used because of packaging materials, design, cost, product security, or product positioning. If the new style of packaging you are proposing improves and or equals all these other areas, it may be a better candidate that existing offerings.
Fourth, now that you have evaluated a number of offering directions, sketch out your likely packaging type (at least 3 concepts) and engage a manufacturer for some ball park pricing. This will both build a dialog with some manufacturers (find someone who you can communicate with!) and inform you on moving forward with your design.
Fred Schechter has been developing packaging for the last 8 years professionally and has been a Professional Industrial Designer for 12. This webinar is in partnership with Karen Waksman and Product For Profit. Look to Karen for other great ways to increase your sales and to get your products in stores. Don’t forget to sign up for the webinar! Just click on PackagingFoRetailMadeEasy.com and sign up!